Digital Marketing Manager (Outbound)

About This Role

We are looking for a motivated Outbound Marketing Manager to help us consistently grow our sales funnel. This role is outbound-first and execution-heavy, with a strong focus on LinkedIn outreach campaigns, lead sourcing, and email marketing. Over time, the role will expand into inbound marketing, including website optimization, engagement, and SEO. This is a high-ownership role for someone who enjoys building systems from scratch, experimenting, and growing alongside an early-stage Silicon Valley startup.

About Conflation Labs

• Conflation Labs builds AI-powered conversational mapping tools that help local governments and enterprise teams quickly understand zoning, permitting, and location-based regulations. Our platform combines authoritative GIS data with AI to turn complex questions into clear answers and visual maps. We are a fast-growing GovTech startup with paying customers and an active sales pipeline.

Key Responsibilities

• Own and execute LinkedIn outreach campaigns targeting government and enterprise decision-makers
• Source, scrape, clean, and segment lead lists using tools and custom workflows
• Write and test outbound messaging tailored to GovTech and enterprise buyers
• Manage outbound email campaigns and nurture sequences
• Collaborate closely with founders and sales to align outreach with live deals and ICP feedback
• Improve website messaging, landing pages, and conversion flows (over time)
• Support SEO efforts through content planning, keyword strategy, and on-page optimization (over time)
• Help develop case studies, short-form content, and thought leadership assets
• Track performance across outbound and inbound channels and iterate based on results

In this role, you must have

• 3–6+ years of experience in outbound marketing, demand generation, or growth roles
• Hands-on experience with LinkedIn outreach tools, lead scraping, and list building
• Strong copywriting skills for cold outreach and email campaigns
• Comfortable working with CRM and marketing automation tools
• Data-driven mindset with the ability to test, measure, and optimize campaigns
• Ability to operate independently in a fast-moving startup environment

You might thrive in this role if you have

• Experience in B2B SaaS, GovTech, or enterprise software
• Ownership mentality and bias toward action
• Treats pipeline growth as their responsibility, not just a task list
• Comfortable with ambiguity and building processes where none exist
• Curious, scrappy, and eager to grow into a broader marketing leadership role

What We Offer

• Direct impact on revenue and company growth.
• Close collaboration with founders and real customer feedback.
• Opportunity to grow the role into inbound, growth, or head-of-marketing responsibilities.
• Competitive compensation with meaningful equity upside.
• Flexible, remote-first work environment.